Combining 2D and 3D Design for Novel Packaging for Older People
Yada Chavalkul
Birmingham City University, Birmingham, UK
Yada Chavalkul is a doctoral researcher at Birmingham Institute of Art and Design, Birmingham City University. Her design practice and research areas are in graphic and packaging design. Yada’s masters degree research related to the use of 2D design composition to communicate characteristics in graphic design. This paper, drawn from her doctoral research, focused on the use of 2D and 3D design to communicate to older people how to open novel packaging.
Andrew Saxon
Birmingham City University, Birmingham, UK
United Kingdom
Dr. Andrew Saxon is Director of e-learning at Birmingham City University Institute of Art and Design, and a University Senior Learning and Teaching Fellow. His research interests lie in the application of arts-based models of designing to software user interface development, and the evaluation of the software user interface and user experience design for software. The main focus of this work has been toward web and multimedia software. He is also involved in the development of e-learning initiatives within the Institute Learning and Teaching Centre, which he leads. These include the design and evaluation of reusable learning objects, and research into e-pedagogies for art and design. He supervises Doctoral and Masters students in the School of Visual Communication, where he is research coordinator.
Robert N. Jerrard
Birmingham City University, Birmingham, UK
United Kingdom
Dr. Robert N. Jerrard is the Emeritus Professor of Design Studies, previously Director of the Research Centre for Design and the Creative Industries at Birmingham City University (BCU), Institute of Art and Design. He has published widely on theoretical and social aspects of design and technology. He is a Fellow of the Design Research Society, an Associate Editor of the Design Journal and a member of the Arts and Humanities Peer Review College. Dr. Jerrard was the Principal Investigator of the major AHRC research project concerning Risk, Risk Perception and Design. He has directed major research into Fashion Culture and Consumption and Work-based Learning in Art and Design. He is a research consultant for a number of international publishing groups and several UK and overseas universities. Both 2D and 3D indications should be combined to present four types of information for package opening. These are: 1) hand positions, 2) hand actions, 3) hand directions and 4) confirmation of both how to open packaging and whether the packaging has been successfully opened. The indications should be provided in three different groups: 1) to fully explain package opening methods, 2) to trigger older peoples’ prior experience of similar package opening methods and 3) to explain particular information for package opening.