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The Repertory Grid Technique as a Method for the Study of Cultural Differences


 
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1. Title Title of document The Repertory Grid Technique as a Method for the Study of Cultural Differences
 
2. Creator Author's name, affiliation, country Oscar Tomico; Eindhoven University of Technology;
 
2. Creator Author's name, affiliation, country Evangelos Karapanos; Eindhoven University of Technology; Netherlands
 
2. Creator Author's name, affiliation, country Pierre Levy; Eindhoven University of Technology; Japan
 
2. Creator Author's name, affiliation, country Nanami Mizutani; University of Tsukuba; Japan
 
2. Creator Author's name, affiliation, country Toshimasa Yamanaka; University of Tsukuba
 
3. Subject Discipline(s) Industrial design; Interaction design; Psychology
 
3. Subject Keyword(s) Repertory Grid, Cultural Differences, Designers’ Perceptions, Product Attribute Prioritization Measurements
 
4. Description Abstract Culture is typically approached in the field of design through generic, cross-domain constructs. In this paper we provide an alternative methodological approach to exploring cross-cultural differences by studying the idiosyncratic views of individuals with regard to existing products. We operationalize this approach through the Repertory Grid Technique, a structured interview technique motivated by Kelly’s Personal Construct Theory, and propose a content-analytic procedure combining quantitative and qualitative information. We further propose the use of three distinct metrics in the analysis of personal constructs: dominance, importance, and descriptive richness. Dominance of a construct is measured through the relative percentage of a construct category over the total sample of constructs. Importance is measured through the elicitation order; this assumes that constructs elicited first are more salient and important to the individual. Descriptive richness relates to the diversity of a class of constructs. Some constructs might be uni-dimensional while others might tap to a number of distinct facets. The use of these indices enables the quantification of the different ways in which individuals perceive and differentiate between products. By identifying how individuals respond to a rich set of stimuli within a given domain, we inquire into their values and the qualities they appreciate within this restricted domain. Cultural values are thus explored in relation to a set of stimuli. We tested this procedure through an exploration of the ways 17 Dutch and 16 Japanese industrial designers valued a set of pens.
 
5. Publisher Organizing agency, location Chinese Institute of Design
 
6. Contributor Sponsor(s) “Initiatives for Attractive Education in Graduate Schools”, Ministry of Education, Culture, Sports, Science and Technology of Japan.
 
7. Date (YYYY-MM-DD) 2009-12-28
 
8. Type Status & genre Peer-reviewed Article
 
8. Type Type
 
9. Format File format PDF, HTML
 
10. Identifier Universal Resource Indicator https://www.ijdesign.org/index.php/IJDesign/article/view/358
 
11. Source Journal/conference title; vol., no. (year) International Journal of Design; Vol 3, No 3 (2009)
 
12. Language English=en En
 
14. Coverage Geo-spatial location, chronological period, research sample (gender, age, etc.)
 
15. Rights Copyright and permissions