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Dublin Core |
PKP Metadata Items |
Metadata for this Document |
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1. |
Title |
Title of document |
The Repertory Grid Technique as a Method for the Study of Cultural Differences |
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2. |
Creator |
Author's name, affiliation, country |
Oscar Tomico; Eindhoven University of Technology; |
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2. |
Creator |
Author's name, affiliation, country |
Evangelos Karapanos; Eindhoven University of Technology; Netherlands |
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2. |
Creator |
Author's name, affiliation, country |
Pierre Levy; Eindhoven University of Technology; Japan |
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2. |
Creator |
Author's name, affiliation, country |
Nanami Mizutani; University of Tsukuba; Japan |
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2. |
Creator |
Author's name, affiliation, country |
Toshimasa Yamanaka; University of Tsukuba |
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3. |
Subject |
Discipline(s) |
Industrial design; Interaction design; Psychology |
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3. |
Subject |
Keyword(s) |
Repertory Grid, Cultural Differences, Designers’ Perceptions, Product Attribute Prioritization Measurements |
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4. |
Description |
Abstract |
Culture is typically approached in the field of design through generic, cross-domain constructs. In this paper we provide an alternative methodological approach to exploring cross-cultural differences by studying the idiosyncratic views of individuals with regard to existing products. We operationalize this approach through the Repertory Grid Technique, a structured interview technique motivated by Kelly’s Personal Construct Theory, and propose a content-analytic procedure combining quantitative and qualitative information. We further propose the use of three distinct metrics in the analysis of personal constructs: dominance, importance, and descriptive richness. Dominance of a construct is measured through the relative percentage of a construct category over the total sample of constructs. Importance is measured through the elicitation order; this assumes that constructs elicited first are more salient and important to the individual. Descriptive richness relates to the diversity of a class of constructs. Some constructs might be uni-dimensional while others might tap to a number of distinct facets. The use of these indices enables the quantification of the different ways in which individuals perceive and differentiate between products. By identifying how individuals respond to a rich set of stimuli within a given domain, we inquire into their values and the qualities they appreciate within this restricted domain. Cultural values are thus explored in relation to a set of stimuli. We tested this procedure through an exploration of the ways 17 Dutch and 16 Japanese industrial designers valued a set of pens. |
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5. |
Publisher |
Organizing agency, location |
Chinese Institute of Design |
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6. |
Contributor |
Sponsor(s) |
“Initiatives for Attractive Education in Graduate Schools”, Ministry of Education, Culture, Sports, Science and Technology of Japan. |
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7. |
Date |
(YYYY-MM-DD) |
2009-12-28 |
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8. |
Type |
Status & genre |
Peer-reviewed Article |
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8. |
Type |
Type |
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9. |
Format |
File format |
PDF, HTML |
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10. |
Identifier |
Universal Resource Indicator |
https://www.ijdesign.org/index.php/IJDesign/article/view/358 |
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11. |
Source |
Journal/conference title; vol., no. (year) |
International Journal of Design; Vol 3, No 3 (2009) |
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12. |
Language |
English=en |
En |
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14. |
Coverage |
Geo-spatial location, chronological period, research sample (gender, age, etc.) |
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15. |
Rights |
Copyright and permissions |
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