Creating Economic Value by Design
John Heskett
Hong Kong Polytechnic University
John Heskett is Chair Professor in the School of Design, Hong Kong Polytechnic University. He is the author of Industrial Design, (1980); German Design 1870-1918, (1987); and Philips: A Study in Corporate Design (1989). Toothpicks and Logos: Design in Everyday Life, was published by Oxford University Press in 2002 and reissued in 2005 as A Very Short Introduction to Design. It has been widely translated. His current research is focused on how design creates economic value and its role in design policy for governments and corporations, particularly in the relationship between design and innovation, changing the nature of markets and the functions of design in global markets. He is currently completing two projects on how design is used in SMEs in the Pearl River Delta and the Yangzte River Delta regions of China. His consulting experience includes work for governments, universities and design companies around the world.